One month ago the US based organisation Invisible Children published their Kony 2012 video, campaigning for the arrest of Ugandan rebel leader Joseph Kony. The video went viral to an extent never witnessed before. Many people who had not heard about the LRA and Joseph Kony before started to get engaged with the topic and suddenly took interest in events thousands of miles away. Designed as a 30 minutes advocacy flick, the movie naturally also encountered a lot of criticism for the way in which the video chose to present the situation, for the oversimplification of the LRA conflict in general, as well as the lack of voices from people living in the affected areas. You can find JiC posts that were quite critical with the video here and here. As I have previously described, some of the criticism became as oversimplified as the original movie when internet critics and mass media started picking apart the organisational and financial structures of Invisible Children and people started accusing the organisation of making money off the misery of Africans. Another unfortunate event was the mental breakdown of Invisible Children co-founder and Kony2012 producer Jason Russel that diverted much of the media coverage that should have focused on the LRA conflict and its background.
Today Invisible Children launched part 2 of their Kony2012 video, entitled ‘Beyond Famous’. It puts the organisation’s advocacy approach and Kony2012 into perspective and explains the rest of the strategy that Invisible Children is propagating in order to end the LRA conflict. In doing so it addresses many of the concerns critics have brought forward and gives a lot more space to the voices of people living in areas formerly or currently affected by the LRA violence. With close to 20 minutes it is also a bit shorter than the last video which will hopefully help to ensure that as many people as possible watch it until the end. On a personal note, I still do not like the style of the video. Like the first part it aims at the gut without giving enough food for thought and tries to transport a ‘we can change the world’ attitude that I find naïve and dangerous. The unreflected and self-gratifying mass activism that is promoted in the video goes against my ideal of enlightened and critical citizens, but if that is what is needed to get people interested in the topic, so be it. Still, after having seen some of the old videos Invisible Children is producing with donations, like this High School musical, I would strongly advise you to rather give your money to World Vision, War Child or any other organisation that is doing humanitarian work in the area.

Invisible Children and Resolve staff watching President Obama sign into law the LRA Disarmament and Northern Uganda Recovery Act in May 2010.
There are still some minor issues with the video: It lacks any discussions about the dangers a military approach in the region might harbour, it doesn’t mention the human rights violations the Ugandan government has been acused of, and it is one-sided in not giving screen time to the critics of military approaches in the region who do exist. Yet, this is an advocacy video, and it wouldn’t make a lot of sense to criticize it for not giving the full picture, after all its aim is to mobilize the people in favour of one particular approach – military intervention. The video also implies that Kony2012 helped to coordinate a regional African response to the LRA which is wrong since African Union plans to create a joint brigade have existed for months and the US has been working on facilitating this cooperation for at least as long. Continue reading

















